It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.
It can be challenging, though, to make money on Facebook. Because of Facebook's sheer size, it can be challenging to stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person's feed. In fact, is it probable that the statuses you lovingly craft and upload to your business page will reach no more than 2% of your followers?
1. Create a variety of quality content for your “warm audience” – those people who have already expressed an interest in you or your product
2. Create a “Lookalike Audience” of people with the same interest as your warm audience
3. Promote high-quality content to that “Lookalike Audience.”
4. Some of the “Lookalike Audience” will like what they see, and become a fan of your Facebook page. Some may even choose to buy your product at this point
5. Use a Facebook Pixel and remarket to those who have not yet purchased any products
6. Continue remarketing to those who have still not converted
7. Maximise your conversions
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